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Brand's sponsorship effort includes new viral component.
December 31, 2009
By: TOM BRANNA
Editor
As part of Nivea’s second annual Times Square New Year’s Eve sponsorship with the Times Square Alliance, celebrity hosts Nick Lachey and Vanessa Minnillo will host the Nivea Kiss Platform in New York City. The Beiersdorf brand will “paint Times Square blue and white” with New Year’s Eve accessories and Nivea Lip Care products, the company said. In addition, Lachey and Minnillo will launch the Nivea XOXO Chain, a viral and global chain that will allow people around the world to ...
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